They can be small, which means they work on screens of all sizes.They can be universal, understood by people speaking different languages.

Icons are also popular for other reasons: (That explains why you should crop photographs and remove their background when possible.) They are always simple, which can give them an advantage over a photograph which might contain extraneous content.

When you want to convey several ideas or help people remember the structure of your content, icons can help. In practice, that doesn’t always happen and so the best use of icons is with companion text.īecause our brains remember images better than text, your audience will be more likely to remember the concepts you want to convey with an accompanying image. The idea is that you look at the image and immediately know what it means. What is an icon and why are icons so popular?Īn icon is a graphic used as a symbol for a concept. Here’s an example from /urban12/dicembre. The above icons are colorful and have some depth to them, but you often see icons that are flat and monochrome.

Here is an example from one of my websites.

Free pictograms for powerpoint